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As you can see form the Conjuring trailer above, the trailer finishes with a a jump scare. This is a typical convention of a lot of horror trailers, however, as you can see from the giph on the left that our own trailer, 64, doesn't finish with a jump scare. We decided to challenge this convention as we felt it left more of a mystery, which in return would make the audience be more intrigued into what happens next and therefore want to see the film more. We feel that in this case, challenging this convention of ending the trailer with a jump scare is effective and makes our own horror trailer unique.
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As seen on the slideshow slasher teaser trailers generally showcase props that are within it.
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In the example above, it shows limited detail as to what is going on; and lasts for 1.26 minutes which is supporting the convention. This gives the audience enough time to find our clues as to what the film would be about. However this example challenges a convention which is that the production company is the first title-slate the audience would do. This relates to the timeline of a teaser trailer and therefore the length of the trailer because the production company acts as a legal trademark. That what the audience are watching belongs to them.
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In our own production, we kept our trailer around 58 seconds which isn't too far off a minute so we would still be upholding the convention of a teaser trailer. We on the other hand did support another convention at the start as we did present the production company of creaky corpse to maintain our control over the footage and trailer.
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We used Low-key lighting towards the end of the trailer which is a common convention that tends to be used in real media text. We used low key lighting to create the tone of the trailer, also to follow the conventions of RMT. The low key lighting makes the trailer recognisable as a horror trailer. We used lights and put them below the protagonists face, this creates the darker effect. The use of low key lighting in this one specific example connotes that the protagonist has gone through a lot as she looks more 'roughed' up. We also used low key lighting to challenge the 'Male Gaze' as the low key lighting doesn't portray the chatacter as 'glamourous'.
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This is an example from the Conjuring 2 teaser trailer. We used this trailer as a template for ours. The use of low low-key lighting in this example of real media text creates suspense and tension which then has a effect on the audience. This can be useful to the audience as they don't know what's going to happen.
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On the left is our original sound design video. We made a video for our non diegetic sound separately as this way we could get a better understanding of what worked best in our trailer and the scenes that were being played. In this video of our sound design it is just sounds that we found and put into a video, none of the sounds have been mixed or merged together at this point. We looked at examples of RMT such as the Conjuring 2 teaser trailer to get an idea of what types of sounds were needed in order to make our own work a successful horror trailer.
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On the right is our teaser trailer '64'. In this you can see that we have merged together all the non diegetic sounds. After watching our trailer without sounds, we realised how big of a convention the sounds in a trailer really are. In our trailer we use sound to set the tone, and to create tension. The sound used such as the 'drones' or the 'booms' are also used to make the jump scares more scary for the audience, this is done to grip the audience and make our trailer and effective horror trailer. We followed the conventions of a horror trailer in terms of the sound design as we noted how important it was in making a successful horror trailer. Our sound design took us a while to make, we had to blend the sound clips together and make layers of the sounds where they overlapped; in some areas of the trailer we made 4 or 5 layers of sound. We kept on changing the sound until we were happy that the sound set the correct tone of the trailer, built up tension, and also made the jump scares effective. Our non diegetic sound design is a crucial part of our trailer, and that is why we decided to follow the convention of having non diegetic sound.
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We got some of our inspiration for our sound design from the Conjuring 2 teaser trailer. When we looked at this trailer we realised the significance of having non diegetic sound and the huge effect it has on the trailer in terms of the tone, building up the tension and making the jump scares a whole lot more scarier. The use of sound in the Conjuring 2 trailer is very effective, and it is also noticeable in our own trailer. We also looked at other examples of real media text such as 'Split', 'Insidious' and the 'Women in Black' trailers.
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