Here is an example of Cross Media Convergence. The Batman franchise is very successful and covers a majority of the media including, Film, DVD, Gaming and Books/Comics. being able to cover all these the brand is clearly a major success.We will take ideas from this franchise and make our own products such as:
Video Games Merch (Mugs, Pencil Cases, etc.) Clothing Sequel Advertising (Billboard, Posters, etc.) Website App |